Reimagine Tourism

SUMMIT 2025
November 18-19th, 2025
Lighthouse, SNFCC
The Reimagine Tourism in Greece initiative, in association with the Greek Tourism Confederation (SETE), brought together top thinkers, political and business leaders, and influential figures in the hospitality industry to redefine the future of Greek tourism.

The conference showcased alternative tourism models and best practices for addressing current challenges. It also presented new research on domestic and international trends, offering insights into Greek tourism and visitor satisfaction levels while highlighting key infrastructure improvements needed for sustainable growth.
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  • You Greeks have protected this cultural heritage for all of us, and we are grateful to you! This is sustainability in tourism. Very few countries can create the magic that you have.

    Tshering Tobgay

    Prime Minister of Bhutan
  • International markets determine the relationship between value and price – Greece remains 'value for money' for international tourism as Greek tourism consists of 13 regions, offering a great variety of products.

    Yiannis Paraschis

    President, SETE
  • Satisfaction indicators show that Greece is doing well—better than Spain, Italy, Croatia, and Turkey.

    Catalina Taltavull Carretero

    Chief Sales Officer, Mabrian Technologies
SPEAKERS

Kyriakos Mitsotakis

Prime Minister of the Hellenic Republic

Panagiotis Pikrammenos

former Prime Minister of Greece

Tshering Tobgay

Prime Minister of Bhutan

George Arapoglou

CIO, PULSE RC

Demetrios Athanasoulis

Director, Ephorates of Antiquities for the Cyclades and the Dodecanese

Andreas A. Andreadis

CEO & co-Managing Partner, Sani/Ikos Group

George Hatzimarkos

Governor, South Aegean

Panos Dikaios

CEO, Attica Group

Ioanna Dretta

CEO, Marketing Greece

James Ehrlich

Director of Compassionate Sustainability, CCARE

Maria Gatsou

General Manager, SETE

Martin Hohn

Regenerative Catalyst

Rachel Howard

Travel Writer & Editor

Aris Ikkos

Research Director, INSETE

Christos Megalou

CEO, Piraeus Bank

Adrian Messerli

President, Hotel Operations - Europe, Middle East and Africa, Four Seasons

Leonidas Papaioannou

Partner, PwC Greece

Yiannis Paraschis

President, SETE

Marios Psaltis

Managing Partner, PwC Greece

Yiannis Retsos

CEO, Electra Hotels Resorts

Catalina Taltavull Carretero

Chief Sales Officer, Mabrian Technologies

Carlo van de Weijer

Managing Director, Eindhoven AI System Institute EAISI

Eftichios Vassilakis

Chairman, AEGEAN

Paloma Zapata

Chief Executive Officer, Sustainable Travel International

Alexander Zinell

CEO, Fraport Greece

Nikos Zorzos

Mayor of Thira

Sia Kossioni

Journalist, SKAI

Apostolos Mangiriadis

Journalist, Hellenic Broadcasting Corporation

Eleni Varvitsioti

Journalist,
FINANCIAL TIMES

Alexis Papahelas

Executive Editor,
KATHIMERINI

Elias Bellos

Journalist,
KATHIMERINI

Thelma Chatziathanasiou

Journalist,
KATHIMERINI

Athanasios Ellis

Editor in chief,
KATHIMERINI English Edition

Giorgos Lialios

Journalist,
KATHIMERINI

Iliana Magra

Journalist,
KATHIMERINI

Margarita Pournara

Journalist,
KATHIMERINI

Nektaria Stamouli

Journalist,
KATHIMERINI

Agenda 2024

agenda

DAY 1: 15 OCTOBER 2024

DAY 2: 16 OCTOBER 2024

PARTNERS
SUPPORTERS