REPORTS
2025
Greece in Spotlight: WTTC data on economic, social and environmental performance of Greece in global context
Nejc Jus, Director of Research, WTTC
The WTTC analysis shows Greece’s tourism sector performing strongly, contributing over 19% of GDP and surpassing EU averages. Yet forecasts point to major labour shortages, which in combination with environmental pressures, highlights the need for sustainable planning and better management of overcrowding.
2024
The paradox of Greece most popular destination
Thodoris Georgakopoulos, KATHIMERINI
After a series of record-breaking years, the island is seeing a decline in arrivals, but visitor satisfaction remains high.
2024
Tourism: A Survey on the Greek Sentiment
George Arapoglou, CIO PULSE RC
The results of the new Panhellenic survey by PULSE RC, on behalf of KATHIMERINI, reflect the multidimensional relationship of Greeks with tourism, confirming the recognition of its great importance for the national economy (86%). Half of the participants (48%) consider that our country’s options for the future of tourism are in the right direction (although improvements are needed…), compared to 28% who express doubt and 16% who find that they are not clear. The preference by the majority (54%) of “fewer foreign tourists in a better financial situation” shows the desire for better quality tourism. A number of concerns about the effects and impacts are recorded and assessed, but none have worsened dramatically in recent times. The views and responses of the citizens seem balanced – positive in the evaluation although strict in the criticism – highlighting the desire to maintain and strengthen, in the proper way, the most important sector for our country.
